rank-order scale

rank-order scale
A technique used in marketing research in which a respondent is asked to rank various products or brands in terms of attitude, belief, perception, or some performance criterion. The respondent ranks the products or brands in order of the best, most important, etc.

Big dictionary of business and management. 2014.

Look at other dictionaries:

  • Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… …   Wikipedia

  • Order of the Bath — Badge of a Companion of the Order of the Bath (Military Division) Awarded by the Queen of the United Kingdom Motto TRIA IUNCTA IN UNO …   Wikipedia

  • Order of the Thistle — Insignia of a Knight of the Order of the Thistle Awarded by the Queen of the United Kingdom Type …   Wikipedia

  • Order of St. Patrick — Order of Saint Patrick Insignia of a Knight of the Order of St. Patrick Awarded by the Queen of the United Kingdom Type Or …   Wikipedia

  • Scale — Scale, n. [L. scalae, pl., scala staircase, ladder; akin to scandere to climb. See {Scan}; cf. {Escalade}.] 1. A ladder; a series of steps; a means of ascending. [Obs.] [1913 Webster] 2. Hence, anything graduated, especially when employed as a… …   The Collaborative International Dictionary of English

  • Scale of chords — Scale Scale, n. [L. scalae, pl., scala staircase, ladder; akin to scandere to climb. See {Scan}; cf. {Escalade}.] 1. A ladder; a series of steps; a means of ascending. [Obs.] [1913 Webster] 2. Hence, anything graduated, especially when employed… …   The Collaborative International Dictionary of English

  • Order of St Michael and St George — Grand Cross s insignia Awarded by the Queen of the United Kingdom Type Order …   Wikipedia

  • rank — rank1 [raŋk] n. [MFr renc < OFr ranc, renc: see RANGE] 1. a row, line, or series 2. an orderly arrangement 3. a social division or class; stratum of society [people from all ranks of life] 4. a high position in society; high degree; eminence …   English World dictionary

  • order — [n1] arrangement, organization adjustment, aligning, array, assortment, cast, categorization, classification, codification, composition, computation, disposal, disposition, distribution, establishment, form, grouping, harmony, layout, line,… …   New thesaurus

  • Scale-invariant feature transform — Feature detection Output of a typical corner detection algorithm …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”